SMA Annual Conference Header

Mark your calendar for SMA's Annual Conference taking place September 18–19, 2023 at the Horseshoe Bay Resort. We have a full schedule of outstanding education sessions, networking opportunities and exciting entertainment!

Hear the latest industry news, mix and mingle with friends and peers and explore our associate exhibitor booths. Show your support for SMA Foundation by joining the fun during the SMA Foundation Casino Night & Ice Cream Social or competing in our 2nd Annual Fishing Tournament! Enjoy all Horseshoe Bay Resort has to offer including luxurious accommodations, family-friendly amenities and world-class golf right in the heart of the Texas Hill Country.


Thank You to our Sponsors!




Horseshoe Bay Resort

Horseshoe Bay Resort
200 Hi Circle North
Horseshoe Bay, Texas

SMA Rate is $249/Night

SMA's room block is now closed for reservations through the hotel. If you need a room, please reach out to

Child Care
The Horseshoe Bay Resort offers kid-friendly activities and child care through the Jungle Kids Club. Reservations are required and subject to availability. Please visit the Jungle Kids Club for more information.


Online registration is now closed

September 18–19

Registration will be available at an increased cost during conference beginning September 18. Onsite registrations will receive a slightly different name badge.

Conference registration includes:

  • Tuesday Breakfast
  • Education Sessions
  • Tuesday Lunch
  • Chairman's Dinner 
  • SMA Foundation Casino Night and Ice Cream Social

Additional registrations are required for:

  • Fishing Tournament
  • Golf Tournament
  • Poker Tournament
  • Additional Casino Game Chips



Deadline for Inclusion in
Print Materials is Monday, August 28

Support Annual Conference
There’s a sponsorship for everyone at SMA’s Annual Conference. Browse the many opportunities and prices on our sponsorship page.

Foundation Events

SMA Foundation Casino Night
Enjoy this festive evening supporting SMA Foundation with your favorite casino games, silent auction items, the annual Texas Hold 'Em Poker Tournament and an ice cream bar! Trade in your winning tickets for a chance to enter prize drawings or claim the Poker Tournament Trophy!

SMA Foundation Bass Fishing Tournament
Join us for the 2nd annual SMA Foundation Fishing Tournament at the Horseshoe Bay Yacht Club. Support the Foundation as you compete for bragging rights plus a fishing trip for four provided by Hill Country Guides & Outfitters. Tournament includes guide, boat, tackle and lunch.

For conference and sponsorship questions or assistance with login credentials, please contact Ann Quass




Annual Conference Dates:
September 18–19

MON / 18

  • Fishing Tournament**
  • Golf Outing**
  • Associate Exhibitor Booth Move In and Set Up
  • Foundation Trustees Meeting*
  • Executive Committee Meeting*

TUE / 19

  • Registration
  • Welcome Breakfast
  • Education Sessions
  • Heritage Award Luncheon
  • Board of Directors Meeting
  • Chairman's Dinner
  • SMA Foundation Casino Night, Silent Auction, Texas Hold 'Em Poker Tournament** and Ice Cream Social

WED / 20

  • Associate Exhibitor Booth Move Out

*Closed Event

**Requires additional registration